TED Talk

Can salad dressing transform capitalism?

All photos from TED@BCG 2024 by Gilberto Tadday / TED

It all starts with salad dressing.

Paul Newman started selling some in 1982. He wanted to do business differently, so he decided to give all the profits away.

That helped spark a new type of organization, 100% for Purpose.

What’s 100% for Purpose?

A 100% for Purpose organization is one where 100% of profits go towards a charitable or social impact cause. It combines the best of the for-profit and non-profit business models. A way of doing business and philanthropy differently.

Newman’s Own Foundation, where I work, is one of the first examples of this model, and is working with Humanitix to help organizations who are interested in becoming 100% for Purpose.

Inspired by the TED talk and want to join the 100% for Purpose movement?